Shaw Floors’ new LifeGuard is a carpet protection system that covers the entire product, from face fiber to backing.
Carpets featuring LifeGuard are treated with Shaw’s patented R2X Stain and Soil Resistance Protection, while a patented 100% thermoplastic commercial-grade backing provides a moisture barrier that is highly resistant to liquids soaking into the carpet padding and subfloor.
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“Some carpets promise protection against liquid spills and other accidents, including those caused by pets but they don’t address the reality of what really happens when spills occur. Liquids still soak through the carpet backing and spread, leaving stains and potential odors,” said Trey Thames, vice president of residential marketing and product management. “LifeGuard’s patented backing system, on the other hand, keeps these liquids from seeping into the backing making it easier to clean and offering protection against odor-causing spills including pet accidents.”
Shaw’s new collection of carpets featuring LifeGuard comprise the first residential styles to offer a moisture-resistant barrier, according to Thames. Treated with Shaw’s R2X Stain and Soil Resistance System, the collection’s styles are protected against liquid stains and the LifeGuard backing provides an additional level of protection. LifeGuard also reduces wicking of stains and offers consumers more time to discover and clean up spills.
